Channel Marketing Manager (all genders)
- UK | Remote
Managing a small international team of Channel Marketers, you will also work closely with the global channel sales team and wider marketing organization to increase partner-sourced opportunities, nurture partner relationships, and boost channel-sourced revenue.
You will be a key interface between Paessler and our channel ecosystem, ensuring we remain top-of-mind with partners through compelling content, enablement, and consistent communication.
YOUR TASKS
- Work alongside the Head of Channel Sales to co-own the target for Deal Registrations. Use Go-to-Market best practices to develop and execute marketing initiatives that encourage deal registrations from both new and existing partners.
- Understand Conversion Rate Optimization and use Go-to-Market best practices, working with the wider marketing team to improve performance - from top of funnel demand generation, through to optimizing the registration and quotation processes.
- Track and analyze deal registration trends, optimizing strategies for conversion and velocity.
2. Grow Expansion Revenue
- Create marketing programs aimed at cross-sell and upsell opportunities within existing accounts.
- Equip partners with targeted campaigns and assets to drive additional value from their installed base.
- Collaborate with channel sales to identify customer growth opportunities and develop actionable marketing plans.
3. Partner Through-Marketing Support & Sales Enablement
- Own the Partner Portal and develop and maintain scalable marketing toolkits and co-marketing packages for channel partners.
- Support MDF utilization through strategic planning, execution, and post-campaign performance reviews.
- Deliver tailored partner campaigns that align with both partner and Paessler priorities.
4. Channel Communications & Engagement
- Build and execute a communication plan for partners, including regular email updates, newsletters, and exclusive partner webinars.
- Maintain high engagement levels by promoting upcoming training, certifications, and product updates.
- Gather partner feedback to improve ongoing communications and marketing support.
5. Strategic Collaboration & Reporting
- Work closely with the channel sales team to align marketing activities with sales goals.
- Coordinate with digital, content, and product marketing teams to deliver integrated campaigns.
- Define KPIs, measure campaign effectiveness, and report results using data to guide decisions and refinements.
YOUR PROFILE
- Minimum 5 years of experience in channel marketing, preferably in B2B tech or software industries, with demand generation expertise and experience. Or Minimum 5 years of demand generation experience, 3 of which in channel/partner marketing.
- Extensive experience developing ROI and funnel metrics to create demand.
- Highly data-driven and comfortable using analytics tools (e.g., Salesforce, HubSpot, Tableau) to measure ROI and campaign success.
- Exceptional project management skills and the ability to coordinate across departments.
- Excellent written and verbal communication skills.
- Experience with partner portals, MDF programs, and co-marketing tools is a plus.
- For this role we can only consider permanent residents of the UK.
FACTS FOR YOU
- We produce an excellent software that is loved by its users, and is recognized worldwide as one of the best-known products in the area of network monitoring
- We offer a great working atmosphere in an enthusiastic international team with flat hierarchies
- We will have an innovative and creative work environment with plenty of room for new ideas
- You can rely on the team, spread all over the EMEA region as well as in Germany, and expect to be supported in your daily tasks, even though you may be thousands of miles away in your satellite position
- Paessler GmbH is a fast-growing midsized company that has been in the market for 20 years. The company is focused on long-term goals and is currently comprised of 350 employees.
INTERESTED?
