Channel Marketing Manager (all genders)
About Paessler
YOUR TASKS
1. Drive New Partner Sourced Sales Revenue via Deal Registrations
-Work alongside the Head of Channel Sales to co-own the target for Deal Registrations. Use Go-to-Market best practices to develop and execute marketing initiatives that encourage deal registrations from both new and existing partners.
-Understand Conversion Rate Optimization and use Go-to-Market best practices, working with the wider marketing team to improve performance - from top of funnel demand generation, through to optimizing the registration and quotation processes.
-Track and analyze deal registration trends, optimizing strategies for conversion and velocity.
2. Grow Expansion Revenue
-Create marketing programs aimed at cross-sell and upsell opportunities within existing accounts.
-Equip partners with targeted campaigns and assets to drive additional value from their installed base.
-Collaborate with channel sales to identify customer growth opportunities and develop actionable marketing plans.
3. Partner Through-Marketing Support & Sales Enablement
-Own the Partner Portal and develop and maintain scalable marketing toolkits and co marketing packages for channel partners.
-Support MDF utilization through strategic planning, execution, and post-campaign performance reviews.
-Deliver tailored partner campaigns that align with both partner and Paessler priorities.
4. Channel Communications & Engagement
-Build and execute a communication plan for partners, including regular email updates, newsletters, and exclusive partner webinars.
-Maintain high engagement levels by promoting upcoming training, certifications, and product updates.
-Gather partner feedback to improve ongoing communications and marketing support.
5. Strategic Collaboration & Reporting
-Work closely with the channel sales team to align marketing activities with sales goals.
-Coordinate with digital, content, and product marketing teams to deliver integrated campaigns.
-Define KPIs, measure campaign effectiveness, and report results using data to guide decisions and refinements.
YOUR PROFILE
- Minimum 5 years of experience in channel marketing, preferably in B2B tech or software industries, with demand generation expertise and experience. Or Minimum 5 years of demand generation experience, 3 of which in channel/partner marketing.
- Extensive experience developing ROI and funnel metrics to create demand.
- Highly data-driven and comfortable using analytics tools (e.g., Salesforce, HubSpot, Tableau) to measure ROI and campaign success.
- Exceptional project management skills and the ability to coordinate across departments.
- Excellent written and verbal communication skills.
- Experience with partner portals, MDF programs, and co-marketing tools is a plus.
FACTS FOR YOU
- We produce an excellent software that is loved by its users as shown by our 97% customer satisfaction rating, and is recognized worldwide as one of the best-known products in the area of network monitoring
- A great working atmosphere in an enthusiastic international team with flat hierarchies
- Innovative and creative work environment with plenty of room for new ideas
- You can rely on the team, spread all over the world and in Germany, and expect to be supported in your daily tasks
- You are employed by Paessler Software Solution SDN BHD - our young subsidiary in Kuala Lumpur
- The parent company Paessler GmbH in Germany is a fast-growing midsized company that has been in the market for 20 years. The company is focused on long-term goals and is currently comprised of 350 employees.
INTERESTED?
