SEO Manager (all genders)
- Paessler GmbH
- UK | Remote
YOUR TASKS
- Plan, develop, and implement SEO strategies
- Manage third party agencies and oversee content production
- Identify problems and prioritize solutions for:
- www.paessler.com
- kb.paessler.com
- blog.paessler.com
- Create and execute strategies to improve website traffic, including the development and implementation of SEO strategies to improve website rankings in search engine results pages (SERPs)
- Conduct keyword research to find additional search opportunities, including evaluating competitors' websites to identify content gaps and optimization opportunities
- Track and report on pertinent SEO metrics such as rankings, sessions, and demos and proactively make recommendations for improvement
- Collaborate with a variety of teams, including designers, developers, content creators, etc.
- Communicate with stakeholders on strategy, timelines, and results
- Follow SEO trends and stay up-to-date with new tools and practices
- Write, edit, update, and remove content whenever necessary
YOUR PROFILE
- Prior 3-5 year work experience as an SEO Analyst or SEO Manager, preferably within enterprise software/SaaS
- Expertise in Google Analytics, Google Search Console, Ahrefs, and Semrush
- Passion for SEO and internet marketing, including staying up-to-date with SEO trends, new tools, and practices.
- Understanding of ranking factors and search engine optimization best practices
- Strong analytical and Excel/Google Sheets skills
- Experience auditing and creating content across digital channels
- Experience owning and managing multiple websites
- Outstanding flexibility, adaptability, and sense of accountability
- BA/BS in Marketing, Business, Economics, or other relevant degree, or SEO experience
- Experience with A/B and conversion rate optimization testing
- Experience with Content Management Systems (NEOS & Hubspot), CRMs (Salesforce), and Marketing Automation Platforms (HubSpot)
FACTS FOR YOU:
- Flexible working hours and a familiy-friendly environment
- We love working in our beautiful office in Nuremberg, Germany but we are just as happy to work completely from home or something in between. It's your choice.
- Wide range of further training and personal development opportunities
- Time to deal with innovative topics and technologies
- A structured onboarding phase with support from experienced colleagues
- Paessler is a fast-growing midsized company that has been in the market for 20 years
- The company is focused on long-term goals and is currently comprised of 350 employees
INTERESTED?
As part of the screening process, all candidates will be required to submit a written case study assignment and a video presentation to demonstrate their problem solving skills and ability to articulate ideas.
Direct contact:
Susanne Gruber
[email protected]
One important note in closing:
For us, diversity matters! Of course, we welcome it and want to promote it to the best of our ability. Our job ads are directed at people, not at a gender (nor at a sexual orientation, an origin or a faith). If you see wording in our ads that refers to a specific gender, it's for ease of reading only. If you stumble across something that we could have done better, we ask you to point it out to us (also in the later application process). Individuality breaks linguistic boundaries, but our language must also evolve. Apply to us and make our corporate culture more colorful!