Tracking Specialist (all genders)
- Czech Republic | Remote
Our digital platforms generate a wealth of valuable data—but to make the most of it, we need precise and reliable web tracking. That’s where you come in! To enhance our tracking capabilities and ensure high-quality data for decision-making, we’re looking for a Tracking Specialist with a focus on Google Web Tracking. In this role, you will be responsible for implementing, maintaining, and optimizing tracking solutions that help drive our Marketing and Sales efforts in a SaaS environment. If you’re passionate about web analytics, data accuracy, and turning tracking insights into business value, we’d love to hear from you!
YOUR TASKS
- You manage and optimize our web tracking setup, ensuring accurate data collection across our digital channels.
- You implement, maintain, and troubleshoot tracking solutions using Google Tag Manager (GTM), Google Analytics 4 (GA4), and Google BigQuery.
- You collaborate closely with Marketing, Sales, and BI teams to define tracking requirements and ensure data aligns with business goals.
- You develop and refine tracking strategies for key web and product metrics, supporting data-driven decision-making.
- You monitor tracking performance and troubleshoot data discrepancies, ensuring consistency and accuracy.
- You provide training and documentation to empower internal teams with knowledge about tracking best practices.
- You stay up to date with the latest developments in web tracking, data privacy, and analytics technologies, ensuring compliance with GDPR and other regulations.
YOUR PROFILE
- You have proven experience in web tracking and digital analytics, ideally with Google Tag Manager (GTM), Google Analytics 4 (GA4), and BigQuery.
- You are skilled in setting up and troubleshooting tracking implementations, including event tracking, enhanced eCommerce, and cross-domain tracking.
- You have a solid understanding of JavaScript and HTML/CSS, enabling you to work efficiently with tracking scripts and custom configurations.
- You are familiar with key web analytics metrics and concepts, particularly in a SaaS or digital marketing environment.
- You have experience with cookieless server-side tracking solutions, ensuring data collection remains effective while staying compliant with privacy regulations.
- You have an analytical mindset and attention to detail, ensuring data accuracy and reliability.
- You are a strong communicator and team player, able to translate tracking concepts into clear insights for stakeholders.
- You have a very good command of English.
FACTS FOR YOU
- Flexible working hours and a family-friendly environment
- Work in our beautiful office in Brno or from home - it´s your choice
- Permanent working contract
- 25 days of vacation and possibility of sick days
- Meal vouchers
- Wide range of further training training and personal development opportunities
- Time to deal with innovative topics and technologies
- A structured onboarding phase with support from experienced colleagues
INTERESTED?
Your contact person for this great jobs is:
Céline Gallée
[email protected]
And at the end, a very important note:
For us, diversity is more than just a word — it's a commitment. Our job posts are geared towards all people, regardless of their gender, sexual orientation, background, faith, or physical abilities. We value diversity and strive to create a work environment that prioritizes equal opportunities and inclusion. In line with this objective, please note that candidates with severe disabilities will be given preferential consideration over applicants with equal qualifications. At Paessler, we're determined to break down barriers and provide everyone with the chance to develop their full potential. Please feel free to let us know if you believe there are ways we can improve the wording of our jobs posts or our overall recruitment approach. Let's work together to create a more colorful and inclusive corporate culture!
