VP, Go-to-Market
- Austin, TX
The VP, Go-to-Market turns product value into revenue; owning the strategy and execution that connects product value to revenue outcomes across every route to market — direct, channel, and existing customers. The role sits at the intersection of marketing, product, sales, and customer success, aligning those teams around one commercial motion and one set of targets.
The role is Product's primary commercial GTM partner. Upstream, they feed win-loss insight, competitive intelligence, and customer feedback into roadmap priorities. Downstream, they turn shipped product into pipeline — owning packaging, positioning, and launch readiness so new features convert into adoption and revenue.
As a member of the Senior Leadership Team, the VP, GTM shapes company-wide commercial strategy, not just marketing execution.
AREAS OF OWNERSHIP
Key Outcomes
- GTM strategy and oversight that drives the tactical execution by marketing, sales and customer success across our new logo, channel and customer teams.
- Consistent, differentiated positioning across the product portfolio that sales, partners, and customers can all repeat back accurately — accelerating sales performance
- Pricing and packaging that maximizes AOV and conversion without adding friction to the buying process
- Successful product launches that generate pipeline in the first quarter and drive adoption of new capabilities
- Clear, timely communication of commercial changes (e.g., plans and pricing) to all stakeholders, protecting business continuity and pipeline growth
Product Marketing & Sales Enablement (team of 4-5 FTE)
- Positioning, messaging, and competitive differentiation for the product portfolio
- Pricing and packaging strategy in partnership with Product and Finance
- Sales enablement: battlecards, demo narratives, objection handling and sales training
- Launch strategy for new products, features, and pricing changes
Content Marketing (team of 4 FTE)
- Content delivery to support the stated outcomes; including enablement materials, and content (incl. video) for the company’s Learning Management
- Content to support sales funnels; including web pages, seo / blog content and customer communications.
Customer Marketing (team 1 FTE – TBH)
- Customer communication and advocacy
- Programs and campaigns to drive expansion pipeline
- Drive utilization metrics and support Customer Success metrics for customer health and renewal.
Cross-Functional Influence
This is a highly cross-functional role, expected to influence (without direct management authority):
Demand Generation
- Ensuring inbound demand generation programs are aligned to messaging and commercial GTM requirements
Channel Marketing
- Ensuring channel and MSP programs such as recruitment, activation, and enablement are positioned for success, and aligned with strategic positioning
Sales & Customer Success
- Partnering with Sales leadership on quota-bearing enablement and win-rate improvement
YOUR PROFILE
- 10+ years in B2B SaaS or tech marketing, with progression through product marketing or GTM strategy roles
- Experience spanning at least two of: product marketing, channel/partner marketing, customer marketing
- Track record partnering directly with Sales and Product leadership, not just Marketing peers
- Comfortable with pricing/packaging work and pipeline-level metrics, not just brand/awareness metrics
FACTS FOR YOU
- Many possibilities to further develop your individual skillset.
- Innovative and creative work environment with plenty of room for new ideas.
- A structured onboarding phase with experienced colleagues.
- Flexible working hours and a hybrid working environment.
- Paessler is a fast-growing midsized company that has been in the market for 20+ years.
- The company is focused on long-term goals and is currently comprised of 400+ employees.
INTERESTED?
